The Great Story Heist

If you’re serious about becoming a better storyteller and infusing your content marketing, newsletters, books, and speeches with stories that connect with your audience (and convert into sales), this challenge is for you.

I'm a page-turner fiction author with over a decade experience as a freelance content marketing copywriter. I'll teach you the secrets of narrative, marketing psychology, and copywriting.

In this 2-week sprint course, you'll learn:

• How, where, and why to use stories in marketing
• The Magnetic Story Framework
• What goes in your Story Selling Toolbox
• How to craft stories for maximum impact

You'll build a powerful vault of stories you can use anywhere, including:

• Your origin story
• Your manifesto
• Anecdotes that inspire action
• Customer stories—including case studies and testimonials
• Audience stand-in stories for marketing copy

The course includes:

• Origin Story Workbook
• Customer Interview Organizer
• Other templates and workbooks
• Multiple group coaching sessions with Jessie (VIP upgrade)

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