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Happy Friday!
I'm currently at Kit's Craft + Commerce conference in Boise, ID, filling my brain with information on business, marketing, sales, and more.
So far, it's been amazing—a firehose of ideas and new connections. I'll have a rundown for you next week, once I've had a chance to process my notes.
(BTW, if you're a Kit customer, check out the product releases they announced here. I'm particularly delighted to explore the new landing page creator.)
As is always the case with these kinds of things, the toughest part is wading through the massive amounts of information on offer, and zeroing in on the things that are most valuable to me in this moment of time.
My framework for this is to capture everything that interests me, then use the Eisenhower matrix to triage it when I get home.
You know, the "urgent<—>not urgent" and "important<—>not important" grid, where you identify which items are need to happen now, and which can be kicked down the road or dropped from the list entirely.
Then, I organize those into a plan of attack.
- Some will require immediate action—following up with people, for example.
- Some are things I need to implement relatively quickly.
- Some will need revisiting next quarter.
- Some will go onto a list of "hmm, someday?" projects
The more mature my business has gotten, the more I'm able to make those determinations in the moment.
—> Start a podcast? Nope, not considering it at the moment. No need to put it on the list in the first place.
—> Learn how to be a better guest on podcasts? Yes, absolutely. Let me write down all the notes.
But even with a bit better discernment, though, I'm still collecting a to-do list a mile long. 😅
Do you have a method for triaging your to-do list after you get back from a conference? I'd love to hear it.
And in the meantime...
🤼 Two words: Lucha Libro. This program takes library story time to a whole new level, combining the Mexican sport of Lucha Libre (costumed wrestling) with reading books (libros, in Spanish). I am obsessed, and would like this to come to Portland's libraries ASAP, please and thank you. Definitely hit that link, the photos are incredible.
⁉️ If you're a fan of words and you're on social media, you've probably been served up one of Elle Cordova's many skits about different types of fonts. Her nerdy anthropomorphizations are always delightful, but as a thriller writer I particularly enjoyed this grammatical murder mystery.
🎸 Bookmarking this interview with Rick Rubin to watch in full later, on a recommendation from one of Shawn Twing's newsletter (Shawn runs Modern Marketing System, and I highly recommend his newsletters).
I picked up Rubin's book, The Creative Act, on recommendation from a client a few years back, and thoroughly enjoyed it. The book is less something to read and apply from start to finish, and more an inspirational text to be picked up and dipped into when you need a dose of creativity. From the parts of this interview I've watched so far, I suspect the same here.
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🖥️ This summer, I'm leading a series of webinars for Indie Author Training about writing nonfiction, and the first one will be June 24th. I'd love to see you there!
What's Your Book's Job? Writing Nonfiction as a Tool to Grow Your Business.
Every decision you’ll make about your book's content, structure, voice, and even publishing path gets shaped by the answer to one question: What's your book's job? In other words, what will it do for your business, for yourself, and for your audience? In this session, we'll explore different potential jobs, including models for how writing a nonfiction book can provide ROI—both personally and professionally.
Register for the webinar here.
👫 Are you cowriting a book? Save the date for July 15 at 9am PST, when I'll be hosting Matty Dalrymple and Michael La Ronn for a live Q&A to talk about the cowriting process they've used to write several nonfiction books together.
(I'll get a registration page up once I'm back from the conference.)
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Talk soon,
Jessie
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