You’ve got stories. You know you’ve got stories.

But when it’s time to actually share them—to write that About page, that launch email, that Instagram post—your brain goes blank. Or worse, every story feels too messy, too personal, too “who even cares?”

Welcome to the Great Story Heist! It’s a 10-day guided sprint to break into your own story vault, steal back your most powerful content, and turn it into assets that connect, convert, and build your business.

No more wondering if what you write will land. Just a vault full of stories with purpose—and a plan to use them.

What you’ll learn

Each lesson will build on the one before to unlock tools and stories you can use to make your marketing irresistible.

Here’s the schedule

Week 1: Your audience. We’ll start by understanding your customers better than they know themselves, using the Magnetic Story Framework (adapted from bestselling authors and screenwriters) to get into your customers’ shoes.

• Day 1: What makes a story connect with your audience?
• Day 2: Magnetic Story Framework part 1—meet your audience where they are
• Day 3: Magnetic Story Framework part 2—the language of need and misbelief
• Day 4: Magnetic Story Framework part 3—articulating struggle, transformation, and outcomes
• Day 5: Putting it all together into a master marketing blueprint

Week 2: Your stories. Armed with indispensable knowledge about your customers, we’ll uncover and craft stories from your life and business that you can use throughout your marketing. We’ll also talk about what stories to use where, to best effect.

• Day 1: Building your story vault of powerful anecdotes
• Day 2: Gathering customer stories and writing case studies
• Day 3: Mapping your story to your customer’s journey
• Day 4: Speaking directly to your customer through story
• Day 5: The crown jewel—your manifesto

What’s in your treasure chest?

As you do the homework along the way, you’ll be compiling a treasure chest of narrative assets. I’m going to give you the training, templates, and workbooks to create six tools you’ll use over and over again:

Asset 1: Master Character Study

An ideal customer avatar that goes beyond surface details and gets to the heart of your customers’ secret desires and unspoken dreams. Helps you serve them better and create offers that land.

Asset 2: Decoder Ring

A library of the exact phrases and language your customers use to talk about their own hopes, needs, pain points, and identity. Always have the right words to use.

Asset 3: Story Vault

A tool for collecting tiny, unforgettable stories that sparkle like diamonds and make your marketing turn heads.

Asset 4: Your Calling Card

A powerful version of your origin story, including simple and expanded versions to use in you about page or sales pages

Asset 5: Case Study Blueprint

A customizable toolkit for capturing customer stories and creating compelling case studies.

Asset 6: The Crown Jewel

Your manifesto, a vibrant beacon that attracts your ideal customers to your business.

Each of these tools will work together to transform your business.

• Your origin story will build trust and connection, helping you stand out in a crowded market.
• Customer stories and case studies become proof that your offer works, and boost conversions.
• Your manifesto will position you as a leader, magnetizing your ideal clients.

And as you tell each story, you’ll be speaking directly to pain points that makes your messaging irresistible and leads to more sales.

Are you ready to unlock your treasure chest? Join the heist!

Doors close August 24th.

$47.00 The Great Story Heist Starting August 25! Stop playing small. Embrace your weird. Take back your most valuable asset: ✨💎✨YOUR STORY✨💎✨... Read more Get it now!

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