Hi Reader,

I was working on my book the other day, dictating with Wispr Flow as usual, when the Matrix glitched.

Now, I love Wispr Flow and use it for everything because it's the most accurate voice-to-text program I've come across. But, like anything, even Wispr Flow can get haunted.

So there I was. In the middle of a scene, in the middle of the book.

I held down the Fn key to speak, rethought what I'd planned to say, and let the Fn key go without saying a word.

Wispr Flow thought for a minute, then typed:

The End

I started laughing.

"Not so fast," I told my computer. "I appreciate your faith in me, but I've still get half a book to write."

"The End" is by far one of the best sentences you can write when you're working on a book—fiction or nonfiction—but it's not the most important one.

The most important one comes back at the beginning of the process, when you're still muddling about in Magpie Mode and the outline phase, and you need a sharp knife to cut to the heart of exactly what you're trying to say.

That sentence is the north star that guides you as you're drafting your book, keeping you on target when you might otherwise drift off track.

It's your premise, the electric current that magnetizes your book and draws in readers by the hundreds.

Your most important sentence is made up of three things:

• Your personal why behind writing this book
• Your business goals—and what this book will do for your business
• Your reader's needs—the problem this book is solving for your readers, and reason they'll recommend it like crazy to all their peers

When you know these three things and can state them succinctly, you'll find yourself making unstoppable progress toward finishing your book.

I'm running a 2-day workshop September 2-3 to help you dial in on that sentence.

Introducing...

Your Most Important Sentence

Distilling a lifetime’s worth of stories, frameworks, lessons, and insights into a 45-65k word volume is extremely hard.

Writing something you know will land with your audience while also fulfilling your personal purpose and business goals is tough.

And describing that to someone else is nigh-on impossible if you haven’t nailed your Most Important Sentence.

So let’s nail it.

—> Reserve your seat here. <—

The schedule

—> Day one, we go after your personal throughline. Why this book, why you, why now. We’ll touch on your personal story, and pull out the parts that will resonate most with your audience.

—> Day two, we bring in the business. What job the book is here to do, and who it’s doing it for (your audience). Then we weld the personal and the business together into your most important sentence.

Each day will be a live one-hour session. And if you want my hands-on feedback, you can upgrade to a Workshop Seat ticket and stay afterward for coaching and Q&A.

Who is this for?

This is for you if you’re writing a nonfiction book with a business behind it—a book meant to build real authority, not just look good on a shelf. You’ve got the material: experience, expertise, stories, a point of view.

What you don’t have is the throughline that organizes all of it.

Whether you’re just starting out or have a messy draft that needs more structure, attending Your Most Important Sentence will be super helpful.

(This is not for you if you’re writing fiction. Sorry!)

Ready to take action?

Join us September 2-3, from 10-11am Pacific time. Live!

The full replay will be included with your seat.

​Reserve your seat here.

Talk soon,

Jessie